About us

I am Yoshinobu Tsutsui, Chairman of Keidanren (Japan Business Federation), and I assumed the position of Chairman of the Japanese Business Alliance for Smart Energy Worldwide (known as “JASE-W”) in May 2025.

The world is facing major changes in the international order, such as Russia's invasion of Ukraine that began in February 2022, rising tensions in the Middle East, and the spread of protectionism, while the addressing of climate change issues remains as an urgent global challenge.

JASE-W was established in October 2008 with strong support from the Japanese business community and the government. Since then, in order to promote international cooperation through various excellent energy-saving, renewable energy and decarbonization technologies and products possessed by Japanese companies, the public and private sectors have been working together to actively implement various activities such as dispatching missions overseas, disseminating information, holding business forums, participating in international energy and environment-related exhibitions, and conducting surveys and analyses.

Since the Paris Agreement came into effect, countries around the world have set greenhouse gas emission reduction targets and have been making full-fledged efforts to decarbonize their economies. In October 2020, Japan declared its goal of achieving carbon neutrality by 2050, and in April 2021, set a new mid-term goal of a 46% reduction in emissions from FY2013 level by FY2030. These targets are extremely ambitious, and to achieve them, we need to take all possible measures now, including energy conservation and securing a stable supply of clean energy at low cost.

In this situation, Japanese companies are expected to further promote vigorous efforts to implement climate change initiatives and decarbonization through innovation inside Japan, and to deploy a variety of advanced technologies and products across the Global South and other regions worldwide.

JASE-W will continue to serve as a strong platform for international cooperation in pursuit of a decarbonized society through collaboration between the public and private sectors in Japan, and mobilize the power of the business community and work closely with the government to provide Japan's outstanding energy-saving, renewable energy and decarbonization technologies to the world, thereby expanding Japan's energy and decarbonization business overseas and contributing to the realization of global carbon neutrality. As the chairman of JASE-W, I am also committed to fulfilling our responsibility to future generations by always keeping a close eye on global trends and valuing the “medium- to long-term perspective” and the “perspective of Japan in the world”.